Royal Penguin is a dental supply and distribution company that also creates customized print products for dental offices. Royal Penguin needed to produce its first business-to-business catalogue within an ambitious deadline. Including some original photography and completely original designs, the Spring 2010 catalogue showcases collateral pieces and artwork for resale to help local dental offices expand business and reach clientele. One of Royal Penguin’s goals is to cut through the clutter in the dental product world. With clean design, vibrant colors, and simple information structures, the Spring 2010 catalogue is easy to navigate and visually pleasing.

48 pages saddle-stitched. Set in Trade Gothic. Printed at Royal Penguin on a Komori press.