Stephanie Horn is gauche. Creative design + direction services.1 480 228 1517
info@gauchedesign.com
Portfolio
Royal Penguin Spring Catalogue
Royal Penguin needed to produce its first business-to-business catalogue within an ambitious deadline. Including some original photography and designs, the Spring 2010 catalogue showcases collateral pieces and artwork for resale to help local dental offices expand business and reach clientele.
48 pages saddle-stitched. Set in Trade Gothic. Printed at Royal Penguin on a Komori press.
Give of Yourself
Praxis Church needed a look and feel for their 2009 Advent series entitled Give of Yourself. Generosity doesn’t have to be as difficult as chopping off your arm and literally giving a part of yourself to someone, and this playful Christmas photo series says just that. This Advent study-guide booklet was designed as a collection [...]
Engage: Tell Your Story
Engage: Tell Your Story is the culmination of a nine month research and design application process. After selecting a current social issue and pairing with an advocate, a dynamic visual campaign was created to reach a specific set of goals. The research and campaign detailed within this book and exhibit are meant to make soldiers [...]
Book of Mark: Part II
Praxis Church needed a “look and feel” for their sermon series on the Bible’s Book of Mark. Part II focused on the King’s Journey to the Cross. The imagery is used on the church bulletins, website, and video screens at missions located in Tempe and Phoenix. For more information go to PraxisChurch.com
Christopher Maddox Photography
Scottsdale photographer Christopher Maddox needed a redesign of his pricing sheets for wedding and lifestyle shoots. The wedding sheet retains a sense of fantasy and elegance while remaining gender neutral. And the lifestyle sheet displays a wide range of imagery while remaining modern and following the aesthetic of its partner.
Engage Poster Series
The Engage: Tell Your Story poster series was created for the VA Hospital in Downtown Phoenix. Striking war-related graphics are paired with abstract imagery and the phrase “Engage.” It is a common phrase used in combat theater to describe violent conflict with insurgents, but it also means “becoming involved.” The poster series promotes the online [...]
SCVB Advertorial for Food & Wine
What do you get when you cross an advertisement with an editorial? Advertorials are commonly used in national publications by the Scottsdale Convention and Visitors Bureau to educate people about cultural events taking place in the city. This advertorial was designed for and ran in Food & Wine magazine to promote the Eats3 festival and [...]
Disposable Soldiers
Disposable Soldiers is a published collection of research and interviews conducted in preparation for the Engage: Tell Your Story campaign. Data, articles, and recent findings were compiled to show the public denial of PTSD (Post-Traumatic Stress Disorder) in returning war veterans of Iraq and Afghanistan (OIF/OEF), as well as the serious missteps of the Veterans [...]
Martin Luther King Celebration
Martin Luther King asked citizens of the world to be dissatisfied with all the local and global problems that have yet to be addressed. This series of posters was designed for the Martin Luther King Celebration at Arizona State University (2008-2009). Students and faculty are encouraged by the messages of this series to not give [...]
SCVB Marketing
Collateral designed for the Scottsdale Convention and Visitors Bureau marketing retreat was created from survey data. Flat answers to flat questions were transformed into a fun and interactive “Top Secret” package and handed out during a retreat.
Hand & Cloth
This logo was created to reflect the handmade nature of their work and remain organic in form. The flower detail was scanned from a quilt made by one of the women in India and is a common theme found in almost all of the kantha throws. Additionally, this identity and subsequent collateral won a $25,000 [...]
Praxis Capital Campaign
This postcard was designed in collaboration with the Praxis Creative Team to educate congregates of the church’s financial needs in a ‘cheeky and informal’ way. The simple typography follows the Praxis aesthetic and draws more attention to the meaning of the message rather than how it is being presented. The client’s need was for a [...]
Scottsdale Convention and Visitors Bureau
These invitations were designed for a Scottsdale Convention and Visitors Bureau cocktail event and sent to business owners in San Francisco. The grid of photos combined with vibrant, bold colors is a trademark look of the SCVB. An iridescent paper envelope is paired with the card to add an element of luxury to a simple [...]