Stephanie Horn is gauche. Creative design + direction services.1 480 228 1517
info@gauchedesign.com
Portfolio
eTributeCards.com
eTributeCards.com — Cards that change the world — is a custom printed card service that allows you to donate to a variety of charities and organizations while sending a personalized card to friends and family. The logotype reflects the sophistication, trustworthiness and professionalism behind the scenes, while maintaining a playful and positive attitude. The bright [...]
Cartel Coffee Lab
Cartel needed three posters and accompanying postcards to raise funds for two baristas attending the USBC. After the concept was submitted, the photography and deliverables were designed to reflect the well-known, snarky attitudes of the two baristas.
Counterfeit Gods
Praxis Church needed a poster to introduce the new sermon series “Counterfeit Gods,” based on the book by Tim Keller. The solution’s pop art/comic book theme keeps the subject upbeat while remaining slightly satirical. This poster creates a look for the series that entertains but is not too far removed from reality. The series focuses [...]
Engage: Tell Your Story
Engage: Tell Your Story is the culmination of a nine month research and design application process. After selecting a current social issue and pairing with an advocate, a dynamic visual campaign was created to reach a specific set of goals. The research and campaign detailed within this book and exhibit are meant to make soldiers [...]
Engage Poster Series
The Engage: Tell Your Story poster series was created for the VA Hospital in Downtown Phoenix. Striking war-related graphics are paired with abstract imagery and the phrase “Engage.” It is a common phrase used in combat theater to describe violent conflict with insurgents, but it also means “becoming involved.” The poster series promotes the online [...]
ASU 4th Year Show
Submitted for the Arizona State University, Graphic Design “4th Year Show.” The show was a collection of thesis projects, campaigns, and previous years’ work collected to showcase the growth and culmination of the graduating class of 2009. All 42 students are listed on the left side of the poster. The years (1-4) are arranged to [...]
Royal Penguin Spring Catalogue
Royal Penguin is a dental supply and distribution company that also creates customized print products for dental offices. Royal Penguin needed to produce its first business-to-business catalogue within an ambitious deadline. Including some original photography and completely original designs, the Spring 2010 catalogue showcases collateral pieces and artwork for resale to help local dental offices [...]
Adkins Dentistry
Adkins Dentistry is a Scottsdale dental office that has created an original insurance program, the Dentist-Patient Alliance (DPA), which provides affordable dental care and cosmetic services. The program found great success among clients in its first year, so Adkins Dentistry wanted the continued business of its already enrolled DPA members. This incentive card was created [...]
Martin Luther King Celebration
Martin Luther King asked citizens of the world to be dissatisfied with all the local and global problems that have yet to be addressed. This series of posters was designed for the Martin Luther King Celebration at Arizona State University (2008-2009). Students and faculty are encouraged by the messages of this series to not give [...]
Give of Yourself
Praxis Church needed a look and feel for their 2009 Advent series entitled Give of Yourself. Generosity doesn’t have to be as difficult as chopping off your arm and literally giving a part of yourself to someone, and this playful Christmas photo series says just that. This Advent study-guide booklet was designed as a collection [...]
Book of Mark: Part II
Praxis Church needed a “look and feel” for their sermon series on the Bible’s Book of Mark. Part II focused on the King’s Journey to the Cross. The imagery is used on the church bulletins, website, and video screens at missions located in Tempe and Phoenix. For more information go to PraxisChurch.com
Christopher Maddox Photography
Scottsdale photographer Christopher Maddox needed a redesign of his pricing sheets for wedding and lifestyle shoots. He wanted to remain gender neutral while retaining a sense of whimsy and elegance, as well as rename the photo packages he offers. The price sheets represent his values of clean design and sophistication by including white space and [...]
SCVB Advertorial for Food & Wine
What do you get when you cross an advertisement with an editorial? Advertorials are commonly used in national publications by the Scottsdale Convention and Visitors Bureau to educate people about cultural events taking place in the city. This advertorial was designed for and ran in Food & Wine magazine to promote the Eats3 festival and [...]
Disposable Soldiers
Disposable Soldiers is a published collection of research and interviews conducted in preparation for the Engage: Tell Your Story campaign. Data, articles, and recent findings were compiled to show the public denial of PTSD (Post-Traumatic Stress Disorder) in returning war veterans of Iraq and Afghanistan (OIF/OEF), as well as the serious missteps of the Veterans [...]
SCVB Marketing
Collateral designed for the Scottsdale Convention and Visitors Bureau marketing retreat was created from survey data. Flat answers to flat questions were transformed into a fun and interactive “Top Secret” package and handed out during a retreat.
Hand & Cloth
Hand & Cloth works with young women from red-light districts in Calcutta, India to provide alternative employment. The young women create ‘kantha dorokha,’ a traditional two-sided quilt made from recycled sari material, which are then sold in the United States. The proceeds help provide school fees and tutors for the young women as well as [...]
Praxis Capital Campaign
This postcard was designed for Praxis Church to educate congregates of the church’s financial needs in a ‘cheeky and informal’ way. The simple typography follows the Praxis aesthetic and draws more attention to the meaning of the message rather than how it is being presented. The client’s need was for a simple message to be [...]
Scottsdale Convention and Visitors Bureau
The Scottsdale Convention and Visitors Bureau (SCVB) hosts several events throughout the year to forge relationships with other cities and draw tourists from all over the world. These invitations were designed for a SCVB cocktail event and sent to business owners in San Francisco. The photo grid is combined with vibrant, bold colors to create [...]