Stephanie Horn is gauche. Creative design + direction services.1 480 228 1517
info@gauchedesign.com
Book of Mark: Part II
Praxis Church needed a “look and feel” for their sermon series on the Bible’s Book of Mark. Part II focused on the King’s Journey to the Cross. The imagery is used on the church bulletins, website, and video screens at missions located in Tempe and Phoenix. For more information go to PraxisChurch.com
Focus On: Sevenbright
Last week I had the amazing opportunity to take new headshots with photographer Matt Priestley of Sevenbright. I’ve known Matt for several months now, and was excited when he offered a session to help out a struggling designer. I met Matt and his assistant Joel on Mill Ave and headed out to several locations. I [...]
Focus On: Christopher Maddox Photography
This week I was able to assist my friend Christopher Maddox at a portrait shoot for a young woman named Ciara. She is finishing her final semester at ASU’s downtown campus will leave with a degree in Tourism Development and Management. She had a great personality and was really fun to shoot! Before meeting with [...]
Christopher Maddox Photography
Scottsdale photographer Christopher Maddox needed a redesign of his pricing sheets for wedding and lifestyle shoots. He wanted to remain gender neutral while retaining a sense of whimsy and elegance, as well as rename the photo packages he offers. The price sheets represent his values of clean design and sophistication by including white space and [...]
Is Branding Evil? A Starbucks Case Study
Is branding evil? I was asked this question the other day and it threw me for a moment. My immediate response was “No, of course not.” But I had to take a moment and wonder. My answer was that there are two ways to look at branding. There’s the branding that’s created, molded, manipulated, and [...]
“Thanks But No Thanks” and Other Gems.
“Great portfolio, but we just don’t have the money right now.” “I’ll keep your info on file. We’ll get back to you if things pick up.” “It’s not you, it’s me. Can we still be friends?” Okay, maybe that last one isn’t from a design studio, but you get my drift. No one has the [...]
A Review of #phxdw
Coming off of a high like the one permeating PHXDW throughout the week is a bittersweet experience. I enjoyed learning about my ‘creative class’ and connecting with people I had only heard of through Twitter. We saw shiny work that fed our lustful design-minds. And, in the spirit of nihilism, we listened to speakers who [...]
PHXDW Kicks Off
PHXDW kicked off this week. Last night, designers, photographers, and artists from all around the Phoenix Metro area gathered together to mingle, eat, and chat up their own work and the work of others. My good friend and colleague Jon Ashcroft even had his own special exhibit in a space at Santy Integrated. His work [...]
SCVB Advertorial for Food & Wine
What do you get when you cross an advertisement with an editorial? Advertorials are commonly used in national publications by the Scottsdale Convention and Visitors Bureau to educate people about cultural events taking place in the city. This advertorial was designed for and ran in Food & Wine magazine to promote the Eats3 festival and [...]
Disposable Soldiers
Disposable Soldiers is a published collection of research and interviews conducted in preparation for the Engage: Tell Your Story campaign. Data, articles, and recent findings were compiled to show the public denial of PTSD (Post-Traumatic Stress Disorder) in returning war veterans of Iraq and Afghanistan (OIF/OEF), as well as the serious missteps of the Veterans [...]